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QR (Quick Response) codes are a genius way for anyone with a mobile devices to instantly get access to information. You just open the free app on your smart phone or tablet, point it at the funny black and white box, and ta da! The website magically appears! Think of the possibilities for illiterate, low literacy, or non-English speaking families. You don’t have to be able to read, and only need to learn how to do two things; open the app, and point! There is no typing in web addresses or clicking on links. Information is there before your eyes, whether it’s a video in a specific language, where to catch a bus, or hearing a song! Why is this really important? The latest PEW research poll (2013) found that up to 77% of low income families have smart phones and use them as their only Internet device. Using QR codes is a powerful and totally accessible way to connect them with information -  including the songs on this website!

Advocates who work directly with families should familiarize themselves with this technology so they can help clients download and use the QR code reader. Non-profits are just now starting to realize the power of this simple app in connecting low income families with resources; free museum passes, food stamps, medical care, and more. But being able to listen to and learn a song while turning the pages of a book is no less powerful. Each of the printable wordless books has a QR code for this purpose.        

You should also know that creating a QR code is also free, using a QR code generator website. You simply copy and paste the full URL (web address) into a text box, and when you press “enter,” the code is there. Copy and paste it into your print flier, brochure, or business card, and videos, and you empower your clients to have access to any kind of information you want to provide. How can you use this simple technology with your clients?

The possibilities are endless!                    (GO BACK TO SONG LIBRARY)